packaging design and innovation

bread packaging design

informative, visually appealing, protective and sustainable bread packaging

 

My (new)design

 

Material: Paper (cardboard), transparent film

 

Checklist

Make your packaging visually appealing

Unique shape / design

Not a unique shape 

Colour coordinated

Colour is coordinated

Make people want to know more about your product just by looking at it

Eye-Catching 

Make your packaging informative

Include the name of the product

Included

Include the function of the product

Included

Include any directions for use

Not included

Include any safety / allergy warnings

Included

Provides appropriate protection 

The package opens and closes easily but won't spill

The package does not have things like cap to close it properly 

The shape of the packaging makes it easy to deliver / ship

The material is thick enough to protect

The product is stored appropriately for shelf-life and stability (physical, chemical, microbial)

Product is appropriately stored, physically stable-it can stand alone, chemical-healthy

Evalulation

The new design meet most of the criterion so the new design is visually appealing, informative and it provides appropriate protection. However, the new design does not have a unique shape and it does not have any tool to close it to prevent spilling so these are the points to improve when we have another chance next time. For closing properly, we can include a sticker or we can put wires inside near the place where you hold it so that it keeps the mouth of the packaging closed. 

My (new)design

 

Sustainability

Able to meet market criteria for performance and cost

It is able to meet market criteria for its performance and cost because it is similar to the ones that are already in market that performs well and earn profits.

Beneficial, safe and healthy for individuals and communities throughout its lifecycle

It is beneficial, safe and healthy for individuals and communities.

Sourced, manufactured, transported and recycled using renewable energy

It is able to use renewable energy for sourcing, manufacturing, transporting and recycling.

Able to maximize the use of renewable or recycled source materials

It is able to use but it is not yet able to maximise it.

Manufactured using clean production technologies and best practices

It is able to be manufactured using clean production technologies and best practices.

Made from materials healthy in all probable end-of-life scenarios

The used material is healthy but there are many other healthier options.

Physically designed to optimize materials and energy

It is designed to optimise materials and energy.

Effectively recovered and utilized in biological and/or industrial cradleto-cradle cycles

 

It is not effectively recovered and utilised biologically.

Evaluation

The new design in general is meeting the most of the sustainability requirements due to the benefits of its material. 

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