yoghurt packaging design

informative, visually appealing, protective and sustainable yoghurt packaging design

My (new)design
Material: LDPE	Checklist
	Make your packaging visually appealing	Unique shape / design	Not a unique shape
		Colour coordinated	Colour is coordinated
		Make people want to know more about your product just by looking at it	Eye-Catching
	Make your packaging informative	Include the name of the product	Included
		Include the function of the product	Included
		Include any directions for use	Included
		Include any safety / allergy warnings	Included
	Provides appropriate protection	The package opens and closes easily but won't spill	Has a lid and the plastic cover
		The shape of the packaging makes it easy to deliver / ship	Soft  plastic, unbreakable
		The product is stored appropriately for shelf-life and stability (physical, chemical, microbial)	Product is appropriately stored, physically stable-it can stand alone, chemical-healthy
Evaluation
The new design meet most of the criterion so the new design is visually appealing, informative and it provides appropriate protection. However, the new design does not have a unique shape so this is a point to improve when we have another chance next time.

My (new)design
Sustainability	Able to meet market criteria for performance and cost	It is able to meet market criteria for its performance and cost because it is similar to the ones that are already in market that performs well and earn profits.
	Beneficial, safe and healthy for individuals and communities throughout its lifecycle	It is beneficial, safe and healthy for individuals but it is not beneficial and healthy for the communities because of the limitations of its material.
	Sourced, manufactured, transported and recycled using renewable energy	It is able to use renewable energy for sourcing, manufacturing, transporting and recycling.
	Able to maximize the use of renewable or recycled source materials	It is able to use but it is not yet able to maximise it.
	Manufactured using clean production technologies and best practices	It is able to be manufactured using clean production technologies and best practices.
	Made from materials healthy in all probable end-of-life scenarios	The used material is healthy but there are many other healthier options.
	Physically designed to optimize materials and energy	It is designed to optimise materials and energy.
	Effectively recovered and utilized in biological and/or industrial cradleto-cradle cycles	It is not effectively recovered and utilised biologically.
Evaluation
The new design in general is meeting only some of the sustainability requirements and some are not met mostly because of the limitations of the chosen material. Therefore, there is more to be thought for further development in its sustainability.